AUTHENTICITY


Authenticity: Building Trust Through Sustainable Business

What is the state of corporate trust in the world today? What competitive advantage will be gained by those who successfully repair and earn public trust in today’s recovering marketplace? In the wake of the global financial crisis, business executives and thought leaders are clear that restoring trust is critical to fueling economic recovery and generating future value. Increasingly, global CEOs and entrepreneurs alike are elevating the role of sustainability as a central business strategy. Sustainability-inspired campaigns and strategies, however, are only as credible as the tangible initiatives and top-level commitments that underpin them. The 5th Annual International Conference on Business & Sustainability will explore authenticity as a business imperative from perspectives ranging from product design to brand integrity to performance measurement to corporate strategy.

Format

The conference begins the evening of Wednesday, November 2nd with an academic networking and welcoming reception. Thursday, November 3rd features industry speakers in an interactive format, including innovative business leaders in sustainability and social enterprise from national and international organizations, and culminating with a social hour reception. Friday, November 4th opens with a keynote breakfast and continues with academic paper presentations, functional area-oriented sustainability teaching workshops and speakers at Portland State University.

Featured Speakers

Videos of our featured speaker presentations are now available online >

Jerry Greenfield, Co-Founder of Ben & Jerry's Homemade, Inc.
Sustainable business pioneer, Jerry Greenfield will present a special opening keynote entitled Double-Dip: Lead with your Values and Make Money Too.

Jeff Foote, Director of Customer Sustainability, The Coca-Cola Company
A global thought leader on sustainable business, Jeff Foote will lead an in-depth exploration of how the world's biggest brand is making a sustainable difference.

Brett Beach, Co-founder, Madécasse
Named in 2011 as one of Fast Company's 50 most innovative companies, Madécasse is a grassroots chocolate company on a mission to make a social and environmental difference in Madagascar from cocoa bean to finished chocolate bar.

Dan Olson, Director, Sustainability Product Management, Ecova
How are fortune 1000 organizations measuring their impact today? Dan Olson will share insights from the front lines of carbon reporting and footprint stewardship.

Eric Park, Creative Director, Ziba Design
Trust is not earned by what you tell people, but by how they experience you. While today's consumer may not understand concepts like the "triple bottom line", they expect leadership brands to be doing their part for the environment and to support social good, and they're upset when they find out otherwise. Learn more about consumer experience innovation and how it can create new ways for consumers to experience your sustainability efforts rather than simply hear about them.

Dr. Carol Franco, Assistant Research Professor, Institute for Sustainable Solutions
What roles can academia, the public, and the private sector play in achieving sustainable solutions to the environmental and climate change issues affecting the Dominican Republic? How can we collectively overcome the challenges of today's paradigm and develop a process to create a new paradigm? Dr. Carol Franco will share practical examples of innovative and successful collaborations.

Chris Roeder, Business Development Manager, International Paper
At International Paper, sustainability leadership plays a central role in business development. Learn how this global paper and packaging products firm is leading the industry on issues ranging from forest and fiber certification to product innovation to social responsibility.

Toby Pomeroy, Founder of Toby Pomeroy Jewelry
How are visionary miners, advocates and producer support organizations collaborating to produce Oro Verde, the world's first Fair-trade and Fair-mined gold to market? Sustainable jewelry pioneer, Toby Pomeroy will share stories from the front lines of this emerging industry.

Registration Rates

General Attendees $245*
Academics $175*
PSU Students $50
Non-PSU Students $100

* early registration ends October 14, 2010

Schedule

Click here to view a detailed schedule (PDF) >

Wednesday, Nov. 2 at Portland State University Campus

Location:
Smith Memorial Student Union Ballrooms
1825 SW Broadway
Portland OR 97201 (map)

5:00 - 7:00 pm Jerry Greenfield, Co-Founder of Ben & Jerry's Homemade, Inc. Sustainable business pioneer, Jerry Greenfield will present a special opening keynote entitled "Double- Dip: Lead with your Values and Make Money Too"
   
Thursday, Nov. 3 at The Nines Hotel

Location:
The Nines Hotel

525 SW Morrison Street
Portland OR 97204 (map)
1-877-229-9995

7:30 am Breakfast and registration
8:30 - 8:45 am Welcome with Alison Dennis
8:45 - 9:45 am "Fair-mined: Authentically Lustrous Gold"
with Toby Pomeroy, Founder of Toby Pomeroy jewelry Fair-trade
10:00 - 11:00 am "Making a social and Environmental Difference in Madagascar from Cocoa Bean to Finished Chocolate Bar"
with Brett Beach, Co-founder, Madécasse
11:15 am - 12:15 pm "Authentically Bringing Sustainability To Scale: How The World's Biggest Brand Is Making A Sustainable Difference" with Jeff Foote, Director of Customer Sustainability, The Coca-Cola-Company
12:30 - 2:15 pm Lunch Keynote: "Trust through Consumer Experience Innovation" with Eric Park, Creative Director, Ziba Design
2:30 - 3:30 pm "Authentically Integrating Sustainability in Business Development" with Chris Roeder, Business Development Manager, International Paper
3:45 - 4:45 pm "Carbon Reporting And Footprint Stewardship: Inspiring Authentic Progress In The Fortune 1000 Landscape" with Dan Olson, Director, Sustainability Product Management, Ecova
4:45 - 5:00 pm Announcements and closing reflections
5:00 - 7:00 pm Networking reception featuring Pacific Northwest food, wine and beer
   
Friday, Nov. 4 at Portland State University Campus

Location:
Smith Memorial Student Union - Room 329
1825 SW Broadway
Portland OR 97201 (map)

7:15 - 8:30 am

Keynote breakfast: "Collaborative Solutions from the Dominican Republic" with Dr. Carol Franco, Assistant Research Professor, Institute for Sustainable Solutions

Location:
Portland State University School of Business Administration

631 SW Harrison Street
Portland, Oregon 97201 (map)

9:00 am - 10:30 am

Track 1 Concurrent Academic Sessions
Session 1: Accounting Panel
Session 2: Marketing Panel
Session 3: International Supply Chain Panel
Session 4: Management & Culture

10:45 am - 12:15 pm Track 2 Concurrent Academic Sessions
Session 1: Strategy
Session 2: Marketing
Session 3: Sustainability Efforts & Outcomes
Session 4: Teaching Quantitative Sustainability Operations
12:15 - 2:00 pm

Lunch and Cross-Disciplinary Journal Editors' Panel featuring:
Marty Freedman - Advances in Environmental Accounting
and Management
Terry Witkowski - Journal of Macromarketing
Craig Carter - Journal of Supply Chain Management,
Best Paper Award

2:15 - 3:45 pm

Track 3 Concurrent Academic Sessions
Session 1: Accounting
Session 2: Sustainable Product
Session 3: Supply Chain Management
Session 4: Social Sustainability Colloquium

4:00 - 5:30 pm Track 4 Concurrent Academic Sessions
Session 1: Strategy
Session 2: Sustainable Wineries Panel
Session 3: Teaching Sustainability Pedagogy
   

Note: Schedule timing is not finalized and is subject to change

Locations

Thursday Program:
The Nines Hotel
525 SW Morrison Street
Portland OR 97204 (map)
1-877-229-9995

Friday Program - PSU Campus:

Smith Memorial Student Union - Room 329
1825 SW Broadway
Portland OR 97201 (map)

Portland State University
School of Business Administration

631 SW Harrison Street
Portland, Oregon 97201 (map)

Directions & Accommodations

The Nines hotel is located downtown and will feature all of Thursday's events.

The Nines Hotel
525 SW Morrison Street
Portland OR 97204 (map)
877-229-9995
Whitney.Johnson@theNines.com

Visit the event website.

Please email Alison Dennis with any questions or concerns: alisond@sba.pdx.edu


The Nines Hotel: Directions from Portland International Airport (PDX)

By MAX:

  • Walk to Portland International Airport MAX Station
  • Board MAX Red Line to Beaverton TC
  • Continue as MAX Blue Line to Willow Creek/Southwest 185th Ave (stay on board)
  • Arrive at Mall/Southwest 5th Ave MAX Station
  • The Nines Hotel is located at Southwest 5th and Southwest Morrison.

By Car:

  • Head southwest on Northeast Airport Way toward Northeast Air Cargo Rd.
  • Take the ramp onto I-205 South
  • Take exit 21B to merge onto I-84 West/US-30 West toward Portland
  • Take the I-5 South exit on the left toward City Center/Beaverton/Salem
  • Keep right at the fork and follow signs for City Center
  • Merge onto Southeast Morrison Bridge
  • Turn left at Southwest 3rd Ave and drive two blocks
  • Turn right at Southwest Morrison St and drive two blocks to Southwest 5th and Southwest Morrison
  • Valet parking is available

Other Transportation Options:

Rental Cars:

  • Avis Rent A Car: (503) 249-4950
  • Budget Car Rental: (503) 249-4556
  • Dollar Rent A Car: (503) 249-4793
  • Enterprise Rent A Car: (503) 252-1500
  • Hertz Car Rental: (503) 249-8216

The Nines Hotel: Directions to Portland State University

By MAX:

  • Walk to Pioneer Place/Southwest 5th Ave MAX Station
  • Board MAX Yellow Line to City Center/PSU OR MAX Green Line to City Center/PSU
  • Arrive at PSU/Southwest 5th Ave & Mill St MAX Station
  • Walk four blocks south on Southwest 5th Ave to Southwest Jackson St
  • Turn right and walk two blocks on Southwest Jackson St
  • The Native American Student and Community Center will be on the right.
  • The Portland State School of Business Administration is located three blocks north at Southwest Broadway and Harrison St.

By Car:

  • Head west on Southwest Morrison St towards Southwest 6th Ave
  • Turn left at Southwest Broadway
  • Drive fifteen blocks on Southwest Broadway
  • Turn right at Southwest Jackson St
  • The Native American Student and Community Center will be on the right.  Parking is available on many side streets and in the Shattuck Lot, located at Southwest Broadway and College St.
  • The Portland State University School of Business Administration is located three blocks north on Southwest Broadway and Harrison St.

Hotel Modera: Directions from Portland International Airport (PDX)

By MAX:

  • Walk to Portland International Airport MAX Station
  • Board MAX Red Line to Beaverton TC
  • Arrive at Mall/Southwest 5th Ave MAX Station
  • Walk south, the Hotel Modera is located at Southwest 5th and Southwest Clay.

By Car:

  • Head southwest on NE Airport Way toward NE Air Cargo Rd 2.3 mi
  • Take the Interstate 205 S ramp to Interstate 84/Portland/salem 0.5 mi
  • Merge onto I-205 S 2.7 mi
  • Take exit 21B to merge onto I-84 W/U.S. 30 W toward Portland 5.4 mi
  • Take the I-5 S exit on the left toward City Center/Beaverton/Salem 0.4 mi
  • Keep right at the fork, follow signs for City Center and merge onto SE Morrison Bridge 0.7 mi
  • Continue onto SW Washington St 0.3 mi
  • Turn left onto SW Broadway 0.4 mi 9. Turn left onto SW Columbia St Destination will be on the right

Hotel Modera: Directions to Portland State University

On Foot or by Car:

  • Head west on SW Clay St toward SW 6th Ave 174 ft
  • Turn left onto SW 6th Ave 0.2 mi
  • Turn right onto SW Harrison St Destination will be on the right